Published on Nov 15, 2008 - In: Business Development| Cool Companies| Job Search
Disclaimer: As a reminder, the postings on this site are my own and do not represent Kaiser Permanente positions, strategies, or opinions.
I am happy to announce that early this fall (September), I accepted a role to help support Kaiser Permanente’s technology investment strategy. This support will come mainly in the form of business and technology planning process development (but I may also sneak-in some of my technology management philosophies when appropriate).
Joining the health care industry, in many ways, is a departure from my technology industry experience. I anticipate there will be many cultural differences. While I have worked at large companies before, my support network (with some folks in the know) cation me that there are likely many business style and etiquette differences between working at Kaiser Permanente and other large high-tech organizations (Sun or Cisco).
At the values level however, I have a found some refreshing similarities:
The health care crisis in America is profound. It will take collaboration from many communities to reorganize the industry to meet our shared challenges. I believe Kaiser’s successes (and failures) in leveraging technology within care delivery, patient engagement, and knowledge organization contexts, will be invaluable contributions towards building a next generation health care system in America. I look forward to contributing to Kaiser’s ability to thrive as an organization.
Sphere: Related ContentPublished on Aug 1, 2008 - In: Business Ideas| Cool Companies| Cool Tools| Job Search| Media| Motivation| Web 2.0| conversations| thoughts
Earlier this year, I accepted an advisory and research position with CrowdVine. CrowdVine is in the “white label” social networking business. The company helps people in groups, associations, and attending events to meet smarter through their software solutions and associated services. You can learn more about the current product features here: http://www.crowdvine.com/home/features
I can’t believe my good fortune! It is an honor to work with and learn from CrowdVine’s visionary product team and their dedicated customers. The company is viable and boot strapped. My role is to help the CrowdVine community “cross the chasm” in pursuit of a sustainable social networking platform.
My thoughts on social networking, product management and community management will likely be organized on CrowdVine’s blog in the future and cross referenced here when appropriate.
Welcome to your Network!
Sphere: Related ContentPublished on Jun 23, 2008 - In: thoughts

I enjoy the productions from the common craft team. Here is an excerpt from one of their recent blog posts:
Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. Often, we’ve found ourselves wondering if we’re using a sledgehammer to drive a nail.
Well said. I have seen this same sentiment played out over many internal technology projects. Often times there is a misplaced focus on tool utilization vs. achieving Job Performance. Good tools will be used when they are produced outcomes that are rewarded. Technology and tools should isn’t the compelling factor for limiting or achieving business performance, but rather, people are. Teams that are inspired, motivated, and focused have overcome all manner of obstacles towards achieving new performance goals.
Sphere: Related ContentPublished on Jun 18, 2008 - In: Business Ideas| Internet| Media| Web 2.0| conversations| thoughts
The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”. Brand equity was driven by a comprehensive brand strategy or brand identity. Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one representation of brand equity. They also pointed to price premiums commanded by market leaders as another representation of brand equity. The priority for brand development during this time was placed on developing a brand identity through differentiation messaging first, and form (billboards, magazines, sponsorships, etc.) second.

Brand equity proved as difficult to measure as it was to define. The introduction of the internet and e-commerce within the consumer value change has further complicated the process of creating a “brand”identity and driving brand equity.
I believe the last 10 years has seen a priority shift in marketing efforts from“brand identity content” to “brand identity context”. In today’s “branding” arms race, how a a company messages is perhaps more important than what a company messages.
Engaging customers through Twitter, blogs, forums, chat rooms, instant messaging, physical to virtual product promotions, Second Life, user affiliate communities, rating systems like yelp, mobile applications, Youtube, technology partners/vendor promotions, etc. all inform the connected customer about your company, your products, and how you relate to your customer.
In the early days of internet marketing, the following maxim held true: If you can’t search for it, it doesn’t exist. While this is still true in today’s marketing world, it is highly likely that if you maintain a top competitor position within a mass market niche, your name WILL come back in a search result. It also highly likley that you name WILL come back via a communication context you have not leveraged, containing content you did not create!
Companies need to choose how they engage their customers and stakeholders through internet carefully. A company’s messaging and listening capabilities informs the world about its brand just as much as its logos and other marketing materials. Marketing leaders are recognizing this shift. They recognize the internet IS NOT a “paved cow path” replacing magazine and billboard placements. They recognize the need to proceed with caution when engaging customers on the internet because the internet is an interactive medium and captures a reference-able digital product history forever. Building a marketing presence on the internet is no longer about placing an ad, but rather, building a relationship.
Sphere: Related ContentPublished on Jun 17, 2008 - In: Uncategorized| thoughts

How amazing is Tiger Woods!?
He is pure focus. He is pure professionalism. He is a fierce competitor. He tolerates no excuses in executing his best prepared plans to the best of his abilities.
How amazing is Tiger Woods!?
No one was surprised when he sunk the 12 foot birdie putt to force a tie for the 2008 US Open on Sunday. When Rocco Mediate was +1 going into the last playoff hole, EVERYONE assumed that Tiger would birdie the 573 yard Par 5. We were all right in our assumption – because he has done it before, because he will do it again. Tiger Woods has made “greatness a habit” on the golf course.
How amazing is Tiger Woods!?
He transcends his place in the world and in time.
I for one need to thank him. I want to thank him for his inspiration to help me find my own inner greatness. I want to thank him for great memories my Father and I shared last Father’s day as we walked the Torrey Pines golf course in his wake.
We may never know how amazing Tiger Woods actually is, but he is sure fun to watch.
Sphere: Related ContentPublished on Jun 12, 2008 - In: Business Ideas| Cool Tools| conversations| thoughts
A friend pointed me to the postcrossing service the other day.
I love the idea of this service. I have many international friends and love to travel. When I am unable to enjoy these interests, receiving little random notes from around the world sounds like an interesting substitute.
I think this is yet another idea that could have a positive transitional impact within large, globally dispersed companies. Forging a company culture is a processing of forging employee communication and connections. Getting to know your Indian, Chinese, Latin America, and other geographically dispersed counterparts is potentially awkward to do via email and instant message. Video messages and conference calls can also be intiimating for those on both sides of the call.
Why not have a company sponsered penpal service! If can work for 2nd and 3rd graders, then it probably should be able to work for those grown up kids with business cards. I can’t think of a more user friendly and personable way to share insights on the company, concerns, or to start building relationships beyond 9-5 and across organizational structures than with this post carding service.
Sphere: Related ContentPublished on May 13, 2008 - In: Business Development| Business Ideas| Internet| Web 2.0| Work Experience| conversations
Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
Why is it that my social media platform smells like my old high school gym locker room?
Answer: 56% of US users aged between 13-21 have created “content” online.
Oh! That explains it. Funny Facebook video below:
Sphere: Related ContentPublished on May 8, 2008 - In: Business Ideas| Cool Companies| Internet| Media| Web 2.0
The last day of conference treated attendees to some really good KeyNote speakers. Here are the big ideas I that made an impression on my notebook:
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Published on May 5, 2008 - In: Business Development| Business Ideas| Design| Internet| Life Lessons| Projects| Skills| Work Experience

I grew up on a farm in the country, across the street from my grandparents.
The roots of my family’s involvement in farming began with their immigration to the United States at the turn of the 20th century. My basque great grandparents settled in the Imperial Valley via Cuba (they moved on after 2 years because Cuba was poorer than the country they left!). My Swiss grandparents (or great grandmother) settled in the Imperial Valley after losing her husband to Typhoid fever (year after the great SF Quake) and then remarrying (with 3 kids) via San Francisco. The story of my family in farming continues today, but it is mostly written through our family friends (relationships forged through 3 farming generations) and my former classmates currently tending to their family farms. This story may have lessons to teach to web entrepreneurs struggling to establish themselves amongst large corporate, venture capital, and governmental competitive interests. Here are a few lessons that I have learned about how my [extended] family farm has adapted in the face of large and seemingly insurmountable challenges:
Published on May 4, 2008 - In: Web 2.0| conversations
Quote from Business Week:
Personalization works, and several companies are working on ways to make it work better. Microsoft recently filed a patent application that would use offline data such as credit-card transactions, estimated physical location (from cell-phone towers), and TV viewing habits to serve you a customized ad the next time you go online. The fact that you bought cleats for your kids this morning, went to a high school football game in the afternoon, and turned on ESPN when you got home would conceivably trigger a personalized sports ad on your cell phone.
Sphere: Related ContentPublished on May 4, 2008 - In: thoughts
I found a new Twitter Insult Bully. Hooray! Guess how many google ads I click on this site?
http://web.forret.com/tools/twitter-tq.asp
No followers? You’re such a loser!!
Published on Apr 29, 2008 - In: Business Development| Business Ideas| Internet| Web 2.0
Published on Apr 29, 2008 - In: Cool Tools| video
Published on Apr 23, 2008 - In: Business Ideas| Internet| Media| Web 2.0
Yesterday I had the opportunity to have many great conversations about Web 2.0 tools, techniques, and business strategies. Here are a few points that stand out to me:
1. I need business cards! I need a reference flier that describes my services. Old media / traditional networking is still modus operandi for the business professionals I met with. They weren’t interested in my handout that had my social networking information on it AND they told me so!
2. Social Media is now synonymous with WORK! Social network fatigue was discussed often. People are really not interested in another service or rating system. In the evolving expectations of customers, people want their tools to bring more value to them than is required for them to maintain in their profile.
3. Most people I spoke with are more interested in building on existing social networks and adding to communities than inventing new communities. I believe this is short sighted. Facebook, MySpace, Orkut, and High 5 will not be the significant social platforms that stick over time! Remember when there were 15 search engines, and then 3 major ones, and people thought the space was dead? Then remember how Google made the space relevant through magic and marketing? My bet is the same thing is going to happen in the social networking space. Those companies that figure out how to “embed” social networking in background functions are ultimately going to win. Maybe its Tumblr, or better yet, why not Firefox / Flex / Flack and the like? This horse race has just begun in this space. People want portable data. If you are going to target a platform, I believe the smart money is figuring out a way to bolt on to the emerging social media middle utilities – Twitter or Flickr or Unnamed company X – or become that middle ware yourself. Customers will demand to eventually demand to “not enter data all”. They will just want it to be collected in the background, access as it suits them, and MOVE it anywhere they choose.
4. Monetization angles were very very very weak across the board. The motivation behind many of the services I spoke with (aside from the source technology suppliers) was crowd entertainment. The mantra was “build a crowd” and figure out ads later. Just because all boats rise with the rising tide (ad money shifting from old to new media) does not mean they are fit for an ocean voyage. A micro bubble is going to pop with these “pop-entertainment” companies. If you take a fashion designer prospective with the products you build, I guess you deserve to be cast aside in the following fashion season.
Sphere: Related ContentPublished on Apr 23, 2008 - In: thoughts
When I resigned my management position last fall it was with the intention of learning as much as I possibly can about the Web 2.0 space: Tools, Technologies, Business Strategies, People, etc. That discovery had me signing up for all manner of start up services and attending “meet ups” all over the Bay Area. I might rightfully claim “expertise” on the sign in/ beta registration process. This discovery also introduce me to GTD (Get Things Done) as a technique. I needed something to help me manage the multitude of start up evaluation, news, life stream activities I was exposed to.
I turned to GTD to organize my time because my “dive right in” approach to everything Web 2.0 was inspiring me to have a conversation similiar to the Charlie Rose’s interview below (enjoy):
Sphere: Related ContentPublished on Apr 22, 2008 - In: Job Search| Motivation| Uncategorized
This week is huge for me, both professionally and personally. I am very excited for all the its potential. Yesterday, the highlight was the opportunity to cheer on my running mates virtually, as they raced the Boston Marathon. Impressive times were had all around as the top male from the club (3:03:30) and top female (3:10:43) finished with incredible times. I have a lot of respect for these running mentors.
The Web2.0 and New Communication Forum conferences are in (or near) San Francisco. These conferences are buzzing with interesting social media companies, practitioners, and industry thought leaders. I am very excited to meet and network within participants at the conferences and all of its associated events. This could be the start of finding my Dream Job!
And finally, this week I get to CARBO LOAD! Pasta, Cake, Juice, Pretzels, Cookies, and Sweet Potato Pie will all make major appearances in my diet this week. My first marathon, Big Sur International Marathon, is this Sunday. While I am very nervous, I feel prepared and excited. This is one of the most beautiful races in the world and I feel lucky to have the opportunity to compete.
Sphere: Related ContentPublished on Apr 16, 2008 - In: Job Search| Motivation| Tips
Make work a game and you may need rename it play! What’s wrong with that anyway?
One of many cool tips from Jeffrey Fox’s Dream Job Book is the idea that if one focuses on the activities that will facilitate success, successful outcomes will result. In my case this applies to finding my dream job.
This is a very similar premise to Six Sigma applied within corporate environments. My critique with Sigma is that the insights given from studies are never presented in a fun context. Most often, the practitioners concerned with presenting their findings as “pure” science, data-validated maxims of life, and reducing the human involvement in successful business process as a risk to be mitigated. There is no fun with that approach!
The problem that many user communities perceive at the conclusion of a Six Sigma effort, is that they no longer feel empowered to impact business results by their own efforts. Their involvement is commoditized. Change and improvement projects need a 5 points a day approach to keep things fun, while also motivating end users to reach business goals by managing their supporting activities.
Here is my 5 point for the dream job search. I need to make 5 points a day combining any of the following activities as appropriate:
If you have a job tip for me, help me make my daily points and ultimately land a job by contacting me here!
Published on Apr 16, 2008 - In: Business Ideas| Life Lessons| Work Experience
For the past few months, I have been training for my first marathon. When I successfully complete the Big Sur marathon in 2 weeks time, I will have many new friends and mentors to thank from the Kstar running club.
Long distance running has been a very positive habit that I have added to my life. While I am a good athlete, I did not take to long distance running easily. My mental mindset has always been oriented towards sprinting. Long distance running has taught me to better appreciate the “experience of running.” It has me appreciate the talents of focus, discipline, and understanding of planning and achieving long term goals. I believe the gifts from my long distance running experience have many parallels that are equally true within a business context. Here are a few I found to be meaningful:
Published on Apr 7, 2008 - In: Internet
Emmerson said: “Every man I meet is my superior in some way, in that I learn of him.” I said “But there is sure a lot of crap on twitter.”
I then said, ” Damn you TwitterLocal! Give me my life back.”
I then blogged about it and felt better.
Sphere: Related ContentPublished on Apr 1, 2008 - In: Business Development| Cool Tools| Facilitation| Web 2.0
One of the best facilitation tools in my toolbox relates to the anti-brainstorming. Here’s how it works:
I want to the thank the company Rockwell for allowing me and my future groups to skip this tool for all future sales, communication, training video brainstroms. From now on, I will just show the following video !
I can’t tell if this is a sales video or “dirty talk” for electricians!
Published on Mar 28, 2008 - In: Books| Business Ideas| Cool Tools| Modern| Motivation| Tips
I recently read a summarization of Aristotle’s points of virtue. As someone who studied both business and philosophy in college, I find it interesting that the concept of virtue is a best an individual concern. Aristotle defines virtues in reference to their excess. As IT professional I can relate to that analytical approach. Often times, business users have a very difficult time defining when a business system/process is working well or what it means to “work well”, but they have a better time understanding when it is not working well.
In my business readings over the years, I have noticed much talk about of “corporate culture” and “socially responsible” within business texts, but a basic virtue assessment is missing from popular business literature. Even the great business ethics cases studies are driven with an evaluation of the values of market economy, competitiveness, and policies related to information sharing – not the virtues of man or of the business concern (a collection of men). Is the modern business enterprise beyond virtue? Does participating in the global economy (an organization made by man, of man, and for man) presume a disconnect between the virtues most natural to man?
I think not. Below is a virtue map that I will use in future management endeavors to understand and make better project and program decisions beyond analytic constraints of dollars and cents.
Can Aristotle\'s virtue map be applied to the modern business, a collection of men organized to serve men, or is there another value system more applicable to these \"wisdom of crowds\"?
| Vice (Deficiency) | Virtue (mean) | Vice (Excess) |
|---|---|---|
| Cowardliness | Bravery | Rashness |
| Insensibility | Temperance | Intemperance |
| Stinginess | Generosity | Extravagance |
| Self-deprecation | Truthfulness (modesty) | Boastfulness |
| Boorishness | Wittiness | Buffoonery |
| Quarrelsomeness | Friendliness | Flattery |
| Melancholiness | Spiritedness | Boisterousness |
| Not Responsive to Shame | Conscientiousness | Overly Responsive to Shame |
| Envious | Indignant | Spiteful |
| Unkindliness | Benevolence | Over-Kindliness |
| Slothful | Industriousness | Over-industriousness |
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Published on Mar 12, 2008 - In: Uncategorized
Well, its too late for that, but one of the cool things about having some time to myself is the fact that I get to pursue some new interests. This picture is my 1st attempt at painting. I have a lot more that I plan to do with the piece, but I thought this represented a good “sharing” point for phase 1.
The coolest thing about this experience so far is that my mother and grandmother are also involved. My mom is taking a beginning art class (where she passes along her tips weekly to me). My grandmother, a closet creative, is also taking art classes to brush up her skills before a California road trip where she will stop and paint scenes from her drive between San Diego to San Francisco. The bonding aspects of this project have been priceless, as all three of us have use digital pictures and email to share our progress, questions, and excitement.
Sphere: Related ContentPublished on Mar 7, 2008 - In: Business Ideas| Internet| Media| Project
Contact Me [leads at lucefocus dot com] for more information! I will work on a fix bid basis for “sprint” research projects between 6-10 hours. Get results today!
A myriad of information forms are making their way onto the Internet about everything and everyone. Your customers, potential customers, vendors, and yourself leave a digital trance on the net through blog forums, search engines, web pages, professional and social networks, etc. I am available to help you understand this thread for any given “information target” and to advise you on what the implications of this information means for your tactical sales, product development, or public relations goals.
In the late 90s, I really enjoyed doing this work for the Strategic Account Sales Force of Jupiter Communications. This national accounts Sales team sold internet research to the Fortune 1000, Venture Capital firms, and across the “startup” ecosystem. Their clients were experimenting with the internet in many ways. They wanted to understand the business potential of the internet, new markets, usage trends and predictions, emerging technology, and the dynamic competitive landscape (remember Webvan?). My job for Jupiter Communications, was to make sure their Sales Representatives were able to understand the following types of information about their most important clients:
This work demanded incredible research discipline, ability to synthesize large amount of information into actionable suggestions, and an efficient communication style. This service is now available for your company or organization. Contact me for a Sales Quote today!
Sphere: Related ContentPublished on Mar 7, 2008 - In: Design| Internet| Job Search| Project
When I told my wife that I would start a blog to support and augment my dream job search, she was worried. She challenged me with the following questions:
- Don’t you waste enough time on the internet / your computer already?
- I am not sure I understand how this will help you?
- I am worried that this may just be an excuse that prevents you from really putting yourself out there. Instead of taking a real risk and face possible rejections with phone or in person job inquiries (sale calls), you will spend your time trying to perfect yet another digital thing [like your resume]
She brought up some great points. I am also happy to say that I have been able to convince on the merits of this activity. Here is a quick time chart that shows how much effort has actually gone into this blog to date (since last Friday):
Grand Total: 4 hours; 40 minutes !!!
WordPress Rocks!
Sphere: Related ContentPublished on Mar 4, 2008 - In: Cool Tools| Job Search| Web 2.0
While I am thinking “outside the box” on my current job search, I am also a closet compulsive when it comes to playing around with anything web 2.0. In as much as the web 2.0 things I check out also support my job searching activities, then I will highlight them in this blog. The following is a quick pro / con evaluation of a new job searching tool called Job Fox:
Overall Impression: Neutral. I will wait to see if this site actually facilitates meaningful employer/employee interaction or just the same spam threads of Yahoo Jobs, Monster, and Dice.
Pros
- This website has a seemingly sophisticated skills assessment mapped to your candidate profile. The process of filling out the skills assessment may seem daunting for someone who does not have 1/2 hour to devote to the activity, but it does build some confidence in the candidate that they are in for a more meaningful “job search”. The interactivity (skills suggestion) experience of their skills list was impressive and the overall performance of the website was acceptable.
- Interesting job ranking algorithm that describes how employer job posting match your skills profile. The fact that I saw / found job postings that were beyond my former professional job functions and industries was impressive. This “job fit” information has the potential to be presented in graphical way (maybe a heat map) for greater end user satisfaction.
Cons
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- Could be my specific computer set up, but the website seems to be having some trouble rendering on my Firefox, Mac OS X combo.
- The resume upload and skill assessment section was a bit long. It got the point that I was rushing to fill out the questionnaire just to skip the activity.
- Seems like the service is again following a traditional model of gaining as many candidates for employers as possible based on their skills gimmick – - in place of building / facilitating deeper connections. [Side Note: This is one reason why I believe LinkedIn could be the killer application in the job/recruiting space. JobFox should be an affiliate / partner with LinkedIn if they are interested in competing in this space in a true Web 2.0 way. The next pinnacle for Online Job Search tools is to move beyond being simple "filters of people" and towards "connectors between people".]
- I like the idea of a “trackable resume”, but it isn’t clear how else I can integrate and promote my JobFox profile within their “system” or in the many other tools in my digital life (blogs, IM, Skype, Email, etc). They need to work on creating a job ecosystem that better maps to the API of my life
and job searching needs .
Published on Mar 4, 2008 - In: Job Search| Motivation
Today I listened to an interesting podcast from the Accidental Creative team. They interviewed famed business consultant, Peter Block, who provided me with several quotes for my quote book as follows:
I relate well to the last point. In my journey towards defining, finding, and then thriving in a “Dream Job” I have had to reflect on my story and how I present it to the world. My inner critic often challenges me on the life choices I am making:
The truth is that my life story is dynamic and incomplete and that is okay! I am beginning a process of self discovery which I hope will land me a dream job. Besides, I have realized something funny over the past few months: No one in my network has challenged me with the endless stream of questions that my inner critic produces in my idle and unsure moments…. Perhaps my network of contacts are too consumed struggling to understand and write their own “post birth” stories or maybe others are far more patient with the “uncertainty” I am facing than I am?
“Anxiety is the price of freedom” and for the moment, I would not have it any other way.
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