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An [info]Load trumps Sales Lead.

In: Business Ideas| Internet| Media| Project

7 Mar 2008

Contact Me [leads at lucefocus dot com] for more information! I will work on a fix bid basis for “sprint” research projects between 6-10 hours. Get results today!

A myriad of information forms are making their way onto the Internet about everything and everyone. Your customers, potential customers, vendors, and yourself leave a digital trance on the net through blog forums, search engines, web pages, professional and social networks, etc. I am available to help you understand this thread for any given “information target” and to advise you on what the implications of this information means for your tactical sales, product development, or public relations goals.

In the late 90s, I really enjoyed doing this work for the Strategic Account Sales Force of Jupiter Communications. This national accounts Sales team sold internet research to the Fortune 1000, Venture Capital firms, and across the “startup” ecosystem. Their clients were experimenting with the internet in many ways. They wanted to understand the business potential of the internet, new markets, usage trends and predictions, emerging technology, and the dynamic competitive landscape (remember Webvan?).  My job for Jupiter Communications, was to make sure their Sales Representatives were able to understand the following types of information about their most important clients:

  • New product announcements or agreements (especially in areas where we could sell new market research)
  • Company Promotions and PR announcements – especially as it related to any Internet division / product line
  • Company Mergers and Acquisition Information – this was an active space in the late 90s and early 2000s
  • Manage and Update Company Organizational Charts, Profiling a top 5 of Who’s Who as it related to Internet Research sales

This work demanded incredible research discipline, ability to synthesize large amount of information into actionable suggestions, and an efficient communication style. This service is now available for your company or organization. Contact me for a Sales Quote today!

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