In: Business Ideas| Cool Companies| Cool Tools| Job Search| Media| Motivation| Web 2.0| conversations| thoughts
1 Aug 2008Earlier this year, I accepted an advisory and research position with CrowdVine. CrowdVine is in the “white label” social networking business. The company helps people in groups, associations, and attending events to meet smarter through their software solutions and associated services. You can learn more about the current product features here: http://www.crowdvine.com/home/features
I can’t believe my [...]
In: Business Ideas| Internet| Media| Web 2.0| conversations| thoughts
18 Jun 2008The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”. Brand equity was driven by a comprehensive brand strategy or brand identity. Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one [...]
A friend pointed me to the postcrossing service the other day.
I love the idea of this service. I have many international friends and love to travel. When I am unable to enjoy these interests, receiving little random notes from around the world sounds like an interesting substitute.
I think this is yet another idea that could [...]
In: Business Development| Business Ideas| Internet| Web 2.0| Work Experience| conversations
13 May 2008Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]
In: Web 2.0| conversations
4 May 2008Quote from Business Week:
Personalization works, and several companies are working on ways to make it work better. Microsoft recently filed a patent application that would use offline data such as credit-card transactions, estimated physical location (from cell-phone towers), and TV viewing habits to serve you a customized ad the next time you go online. The [...]