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Archive for the ‘Media’ Category

Earlier this year, I accepted an advisory and research position with CrowdVine.  CrowdVine is in the “white label” social networking business.  The company helps people in groups, associations, and attending events to meet smarter through their software solutions and associated services.  You can learn more about the current product features here:  http://www.crowdvine.com/home/features
I can’t believe my [...]

The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”.  Brand equity was driven by a comprehensive brand strategy or brand identity.   Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one [...]

The last day of conference treated attendees to some really good KeyNote speakers.   Here are the big ideas I that made an impression on my notebook:

Cool new concept:  “The Adopter Class”  These people live on the bleeding edge.  Pros:  They love the new and the next and will willingly sign up for any new web [...]

Yesterday I had the opportunity to have many great conversations about Web 2.0 tools, techniques, and business strategies. Here are a few points that stand out to me:
1. I need business cards! I need a reference flier that describes my services. Old media / traditional networking is still modus operandi for the business professionals I [...]

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A myriad of information forms are making their way onto the Internet about everything and everyone. Your customers, potential customers, vendors, and [...]